Wellness Claims
How to Assess Wellness Claims: Promises, Evidence and Limits
Learn how to assess wellness claims by separating promised outcomes, evidence and limits, so you can decide what a…
topics
Wellness Claims
Read promises closely and separate a confident phrase from a clear explanation.
Wellness Claims
From Tonic to Trend: Why Wellness Fashions Return
Why do wellness fashions return? Learn how familiar hopes and changing media revive old ideas, and how to assess a new…
Our point of view
Wellbeing is not a perfect routine
A useful idea has to fit a real day. We favor modest steps, plain language and room for people to make their own choices.